Stop Giving It Away (SGIA) is a new self-advocacy movement for women aimed at recognizing and stopping the unnecessary self-sacrifice and disempowering circumstances that leave many women feeling used, burned out, sad, resentful, angry, or confused.
I worked closely with the author Cherilynn M. Veland and Rikke Fryman on developing the message for the video. We wanted to explain not just what the book was about but why Cherilynn wrote the book to connect to her audience and tell a part of her story. To set the mood, we utilized nice calming music with scenic shots of Cherilynn to help narrate her story.
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